Reaching Diverse Customers Marketing Series - African American - NO CE
Video On Demand

Reaching Diverse Customers Marketing Series - African American - NO CE


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Category:
No-CE On Demand |  Professional Development |  Professional Development - Agency Management
Faculty:
Kelly McDonald
Duration:
45 Minutes
License:
Access for 90 day(s) after purchase.


Description

Course Description:
This webcast is part of the IIABA Diversity Series:

Same Language, Different Culture: Insuring the African-American Market

From Traditionalists to Urban Influencers: How to Reach the African-American Market

Learn why African-American consumers and people of color can be your best customers.  Find out what they want from your products and services and why they value your marketing efforts, your recognition and your respect.


Presenter:  Kelly McDonald


Course Materials

Faculty

Kelly McDonald Related seminars and products: 8


Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.

McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine. 

As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.

 

Learn more about Kelly at www.mcdonaldmarketing.com


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