Reaching Diverse Customers Marketing Series - Asian - NO CE
Video On Demand

Reaching Diverse Customers Marketing Series - Asian - NO CE


Average Rating:
Not yet rated
Category:
No-CE On Demand |  Professional Development |  Professional Development - Agency Management
Faculty :
Kelly McDonald
Duration:
45 Minutes
License:
Access for 90 day(s) after purchase.


Description

Course Description:
This webcast is part of the IIABA Diversity Series:

Reach the Most Affluent and Fastest Growing Minority in the U.S.: Asians

Welcome to Asian American: Population 14.7 Million

Learn to why it is important to understand that there are many different Asian population sub-segments.  Gain understanding into online usage by Asian-American and find out how to craft your digital marketing messages to be heard.  


Presenter:  Kelly McDonald 


Course Materials

Faculty

Kelly McDonald Related seminars and products: 8


Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.

McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine. 

As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.

 

Learn more about Kelly at www.mcdonaldmarketing.com


Reviews

Please wait ...

Back to Top