This program is not available for credit.
Course Description:
This webcast is part of the IIABA Diversity Series:
Independent, Responsible & Self-Reliant. Marketing to Generation X
Marketing to Independent Minded Generation X’ers
Learn more about this group sandwiched between the Boomers and the Ys. Find out how humor factors into reaching them and why value and pricing are important considerations for them.
Presenter: Kelly McDonald
Gen-X Course Materials | Available after Purchase |
Gen-X Marketing Guide | Available after Purchase |
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.
McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine.
As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.
Learn more about Kelly at www.mcdonaldmarketing.com
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