This program is not available for credit.
This webcast is part of the IIABA Diversity Series:
Affluent, Educated and Loyal, they are the perfect customer: the GLBT Community
Welcome this group into your agency, and see your bottom line grow: The GLBT Community
Learn why this GLBT community is very responsive to the brands and products that have created marketing that welcomes them. Find out how community events provide excellent opportunities for agents to better understand and find more ways to work with this lucrative and loyal customer segment.
Presenter: Kelly McDonald
|The GLBT Community Course Materials||Available after Purchase|
|GLBT Marketing Guide||Available after Purchase|
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.
McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine.
As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.
Learn more about Kelly at www.mcdonaldmarketing.com
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