Reaching Diverse Customers Marketing Series - The GLBT Community - NO
Video On Demand

Reaching Diverse Customers Marketing Series - The GLBT Community - NO CE


This program is not available for credit.

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Category:
No-CE On Demand |  Professional Development |  Professional Development - Agency Management
Faculty:
Kelly McDonald
Duration:
45 Minutes
License:
Access for 90 day(s) after purchase.


Description

Course Description:
This webcast is part of the IIABA Diversity Series:

Affluent, Educated and Loyal, they are the perfect customer: the GLBT Community

Welcome this group into your agency, and see your bottom line grow: The GLBT Community

Learn why this GLBT community is very responsive to the brands and products that have created marketing that welcomes them.  Find out how community events provide excellent opportunities for agents to better understand and find more ways to work with this lucrative and loyal customer segment.  


Presenter:  Kelly McDonald

Course Materials

Faculty

Kelly McDonald Related seminars and products: 8


Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.

McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine. 

As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.

 

Learn more about Kelly at www.mcdonaldmarketing.com


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