This program is not available for credit.
This webcast is part of the IIABA Diversity Series:
Targeting Women: The 51% “Minority”
Women account for 85% of all consumer purchases. Are you reaching them?
Learn how to reach this very busy household decision-maker. Find out why “keeping it real”
takes on a whole new meaning when working with women. Understand how your marketing message needs to include the Five Things ALL women value in order to reach and connect to this marketing segment.
Presenter: Kelly McDonald
|Women Course Materials||Available after Purchase|
|Women Marketing Guide||Available after Purchase|
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.
McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine.
As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.
Learn more about Kelly at www.mcdonaldmarketing.com
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